New York Fashion Week Is Changing

With weeks to go before the shows begin, New York Fashion Week has taken yet another hit. Consumer interface can be both physical and digital, but it has to be honest and emotional.” No wonder major online brands are trying to get in front of their customers in small venues, exploring loyalty programs, and adapting a trunk show approach to build their top tier clients.
Demonstrate an advanced conceptual and theoretical understanding of the role of customer insight in depicting the communication and information response process with particular focus to the visual aspects in the fashion industry in an increasingly international context.



Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer.
This new program developed by Sup de Pub and the ESCE with our partner Baruch College aims to cover all the communication aspects of luxury sector to allow our students to fully understand the evolving luxury market our program covers a diverse array of topics including: American Luxury Markets, Creative Communication, Digital Marketing, Entrepreneurship and Leadership Skills with specific focus on their application in the luxury sector; particularly in the areas of fashion and the arts.

We specialize in consumer lifestyle , luxury , tech , beauty and fashion PR campaigns, using a three-pronged approach to amplify your brand: 1) traditional PR & media outreach, 2) social media & influencer marketing campaigns, and 3) experiential event PR & production.
You'll work closely with a diverse cohort of fellow students and faculty with decades of experience to gain the global perspective, industry knowledge and strategic leadership skills needed for a successful career in the quickly evolving fashion industry.
During a press conference on Sunday, Jessica Liu, President of Tmall Fashion , went to great lengths to explain how Alibaba uses technology and NYC Fashion Week 2019 data to assist foreign brands with operations and sales in the lucrative Chinese market— even if you don't have a China team yet,” Liu said.

Concentration options for all undergraduate majors include Cosmetics, Fashion Communications, Fashion Merchandising, Fashion Publishing, International Marketing, Retail and Merchandise Management, Styling, Visual Merchandising, Responsible Business Practices, Digital Business Strategy, Entrepreneurship, and Event Planning.
The CND Fashion Week experience created a hands-on” social media campaign that provided exclusive backstage access straight from the runway using integrated initiatives including infographics, a Facebook contest, Pinterest, Instagram, Tumblr and Twitter.
You will also focus on the international fashion supply chain - from market trends and product concept to sourcing, buying and merchandising - looking for ways to deliver on the promise of profitable sustainability by achieving competitive advantage in an ethical and sustainable manner.

BA (Hons) International Fashion Business (one year top-up). It is where you'll learn the ins and outs of everything from Costume Construction and Graphic Design to Fashion Journalism and Consumer Behavior. Nassau Community College offers 1 Fashion Merchandising Degree program.
Some of the required courses include fashion marketing, retail management, merchandising technology and product development. Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom.

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